Rally Health is an Optum company that builds digital experiences that help consumers navigate the complexities of care to save them time, money, and stress.
Whoever communicates healthcare the simplest wins. The problem is, it’s one of the most complex industries (by design) on the planet. The fact is that most consumers are so overwhelmed by the system that they opt out of it entirely, and that’s not good for anyone.
Rally Health approached SixSpeed with an ambitious ask: To create a SXSW experience that brought to life their digital in-app experience to communicate to new consumers how they can regain control of a system that should be working harder for them.
Rally wanted to make a splash at SXSW with tech early adopters in a stagnant healthcare space.
Until we can upload our consciousness to the cloud, we all have bodies, and that means we all need healthcare.
Rally wanted to start with the most cutting-edge-curious people they could find to prove that if they can sway them, the masses will follow.
Empowering the Future of You. Activations and panels centered around the Rally House provided touchpoints that proved Rally could put your health back in your hands without needing an MD to understand it.
We built out the Austin boathouse with a slew of physical activations.
We tapped influencer Maria Menounos to deliver the Rally Health message.
And we engaged consumers with healthy giveaways, classes, and snacks.
The result was thousands of consumers leaving with a positive impression of a digital health company striving to make the world a bit more simple.
A little rest, recharge, and engagement left people feeling energized and empowered to advocate for a system that should be tailored to them and their needs.
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