Our relationship with 3M™ Privacy Filters has spanned many years and covers the gamut including communications planning, campaign development, media planning and buying. Early on the agency helped coin the term “visual hacking” to dramatize the very real risk of not protecting the private information on your screen from prying eyes. Since then, it has been an iconic central idea in most of the work we create.
Privacy is at a premium, and breaches cost companies billions in real dollars and in real damage to their reputations. Yet organizations are largely focused on digital security solutions and do little to prevent breaches where they happen first: exposed corporate screens everywhere.
Our audience included IT managers, Chief Information Security Officers, senior corporate decision makers, and end-users in charge of ensuring they’re doing all they can to protect confidential customer and corporate data.
These days, like no other time before, work can happen anywhere. Coffee shops, airports, coworking spaces, open office environments. And everywhere there’s an exposed screen, an organization is at risk.
To make end users and corporate decision makers feel the urgency around protecting visual privacy, we coined the term “visual hacking” and tapped into the emotional tension we all feel when our privacy is being invaded.
We used a video-first approach with rich banners to demonstrate an easy defense against visual hackers. Every spot or piece of creative was geared towards the appropriate medium and communicated simply, but memorably, the feeling of your screen being watched that every consumer can relate to.
Over the years we have protected millions of screens from visual hackers by getting 3M seen. In a world of parity products we have positioned 3M as the security leader for businesses and consumers alike.
Increase in lead generation
Reduction in cost-per-click
Higher click-through than industry benchmark
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