Does an agency need a brand? On some level, sure. Every company needs a brand. A name, logo, way of speaking that lets you know there are humans hiding somewhere in their walls. But does it need a disruptive brand? The old school of thought is that an agency should intake its clients' brands, elevate them, push them, and let the work speak on behalf of its name.
We see it differently. A disruptive brand for an agency isn’t just a nice-to-have; it’s a strategic advantage. It’s the difference between being a forgettable vendor and a memorable partner. It’s about signaling to clients and competitors alike that you’re not here to blend in—you’re here to redefine the game.
Back in 2022, when we went independent, we had a thought: How can our current and prospective clients believe we can do what we say we can if we can't do it for ourselves?
We believe that to do what others can’t, you have to do what they won’t. And we strive to make the world's most adventurous brands impossible to imitate. In that effort we knew we only had one shot at showing up differently to the world before we sank into the noise. So we did these 3 things:
EMBRACED BOLDNESS IN A SEA OF SAMENESS
RECREATED OUR SOUL WITH CHARACTER
COMMITTED TO BEING IMPOSSIBLE TO IMITATE
Call it our goth phase. We had a lot of outdoor, gas, and oil clients. We looked like oil. It made sense. But the world increasingly looks like this:
We don’t think agencies should be art galleries, bland hallways with work samples shrunk into tidy frames, telling someone else’s story. That would be extremely possible to imitate. So we injected vibrancy into our color palette to better reflect the boldness we see every day inside our walls.
And we added brand elements that nodded to electricity and fun to communicate our core offerings: SPEED. VIBRANCY. ENTERTAINMENT. The bright palette provides a playground that can adapt to who and what we're talking about. It grabs eyes but also reflects flexibility.
In doing this we were able to create a graphic system that felt at home in any space. From beer to baby monitors. Automotive to Healthcare. Food to finance. If you wanted to stand out in your category by standing behind your unique attributes, we now had a home for you.
Enter, the space cowboy. After trying on some new clothes we needed to reshape our personality. There are a lot of things that were true inside our walls that the outside couldn’t see. It’s a common problem among most brands. We felt it too.
A brand character that’s equal parts maverick and visionary. It’s not a cartoonish gimmick or a mascot; It’s a symbol of SixSpeed’s ethos—independent, bold, a little out there. Picture a lone figure navigating uncharted terrain, blending frontier spirit with a futuristic twist.
We took that blend of absurd futurism with a grounded pioneering spirit. Because that’s SixSpeed. We reshaped our core pursuits to fit this philosophy.
Becoming the first publicly available NARCAN® nasal spray station in the state of Minnesota was an action that we took to back the boldness we created.
We think having a stance is cool. We think action is a powerful signal. And we believe that if we ask our clients to live up to being impossible to imitate; to do what others in their category won’t, we should do the same.
How can we ask clients to do what we won’t do ourselves? The one blanket promise we can make to every client we take is: WE WILL FALL IN LOVE WITH YOUR BRAND. We are not chill. We don’t know how to half-ass anything. And we’ve never met a brick wall we didn’t want to run through.
To prove we will always go the extra mile we launched an initiative that was so complex to pull off, expensive to manage, and edgy in the market because that is who we are.
Becoming the first publicly available NARCAN® nasal spray station in the state of Minnesota was an action that we took to back the boldness we created.
We think having a stance is cool. We think action is a powerful signal. And we believe that if we ask our clients to live up to being impossible to imitate; to do what others in their category won’t, we should do the same.
We want to look as rad as the work we want to do for you.
And we believe that the best way to spread irrational brand love is to loudly proclaim it first.
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